Getting Real

Getting Real

By 37signals, Jason Fried, David Heinemeier Hansson & Matthew Linderman

  • Release Date : 2010-04-03
  • Genre : Business & Personal Finance
  • FIle Size : 0.33 MB
Score: 5.0
From 14 Ratings
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Getting Real Getting Real details the business, design, programming, and marketing principles of 37signals. The book is packed with keep-it-simple insights, contrarian points of view, and unconventional approaches to software design. This is not a technical book or a design tutorial, it's a book of ideas.

Anyone working on a web app — including entrepreneurs, designers, programmers, executives, or marketers — will find value and inspiration in this book.

37signals used the Getting Real process to launch five successful web-based applications (Basecamp, Campfire, Backpack, Writeboard, Ta-da List), and Ruby on Rails, an open-source web application framework, in just two years with no outside funding, no debt, and only 7 people (distributed across 7 time zones). Over 500,000 people around the world use these applications to get things done.

Now you can find out how they did it and how you can do it too. It's not as hard as you think if you Get Real.


  • Great Read

    By Cameron Mc Gorian
    Really enjoyed reading this. No beating around the bush. Great concepts to work on.
  • Brilliant

    By MattAntWest
    This book should be required reading for anybody that is looking to develop a web app and/or build a business around it. The ideas put forward in this book are really thought provoking and will really help you to focus on the things that matter when building your app. You should also read ReWork by the 37signals guys as that's a great book too.
  • Kicked off the cobwebs!

    By billsensei
    After almost five years of roller-coaster rides getting our products almost ready for launch, this book gave me the motivation and confidence to kick off the cobwebs and just commit to a date whatever the state. Bill Page CEO Team Service (UK), Ltd.